GE NEURO VR

JULY 2015

Reuben Wu watching his digital double in Neuro for the first time.

GE Neuro – a musical journey through the human brain.

Working with GE, we created an experience that draws you into the musical mind of Ladytron member and DJ, Reuben Wu. With a jolt of magical tech you shrink to nano scale and enter Ruben’s brain like a Tie-Fighter entering the Death Star. Reubens musically powered imagination is the warm up world which leads you into a beautiful visualization of his amygdala surrounded by neurological responses to thoughts, ideas, fears and memories.

Reuben composed an original score for the experience and stands before you in VR as a full CG digital double. You even get to peer into his actual brain via a volumetric MRI scan he was gracious enough to endure!